Description
9 videos – Total length 93 minutes Product Description Today you can pick yourself up a video training series with 9-Part Video lessons all about video sales letters. Finally, you can discover how to build a super high converting video sales letter using a hybrid strategy Starting today! In this video series, Im going to show you how to properly set up and use the power of smart video sales letters. Within this package you will find the following modules: Video Training Audio Training Power Point Covers Sales Letter Sales Video Announcing a Brand New 9-Part Video Course Finally, you can discover how to build a super high converting video sales letter using a hybrid strategy Starting today! In this video series, Im going to show you how to properly set up and use the power of smart video sales letters. According to the Online Publishers Association and Adweek, online video has become a powerhouse to boost sales. These statistics illustrate just how influential video can be: “From the people that have viewed sales videos promoting a product or service, over half will take some sort of action after viewing a videoincluding 12% who will actually buy the product being offered. To put this into perspective, typically only .5% to 2% of visitors to a textonly web site will end up purchasing a product.” With markets across the board moving more towards video, video sales letters have become extremely useful in helping companies increase their bottom lines. During the last 10 years, however, more and more people have seen video sales letters, driving the need for constant evolution and change. In order to stay ahead of the game and your competition, you need to make sure that you stay upto-date on the newest technology and utilize it to make your video sales letter stand out. Thus we would like to introduce you to the hybrid, or smart, video sales letter. This type of strategy will allow you to take different products and services, and use their different technologies to increase your sales conversions across the board. Video #1 Introduction to Hybrid Video Sales Letters In this video, you’ll learn how to use what we call a hybrid video sales letter to sell your products and services. You will also learn why we do not recommend using the standard video or text-only sales letter, and how we use a new strategy to increase sales conversions. Video #2 Who is Your Audience? Big mistake that many people make when creating sales letters is jumping into writing them before understanding their target audience. In this video, I will show you what tools you can use to figure out who your audience really is. If you know who youre writing to, it will make the process of crafting your sales pitch much easier than trying to sell to a general audience. This means youll connect better with each potential customer, and your conversion rate will be much higher. Video #3 What is Your Audience’s Pain? Part of writing an effecting sales letter is figuring out your audience’s pain: what problems do they face, and how does your product or service solve that problem? By digging deep into that pain, you will be able to directly sell to your audience and make them believe that they need what youre offering. By applying the brainstorming strategy detailed in this video, you will be able to quickly create an effective salesletter when we begin actually piecing things together. Video #4 Common Buyer Objections and Resistance Besides understanding your audiences pain, you need to figure out the main reason why many of them do not buy. Completing this step will allow you to list these reasons in your sales letter and speak directly to the customer considering them. In this video, we will cover some of the most common reasons for objection and resistance so that you can safely apply them later on Video #5 Video Sales Letter Formula There are two parts to the hybrid video sales letter. The first part is, of course, to write out the sales letter. The second part is applying technology to what has been written, and then inserting other types of technology into the sales letter itself. In Videos 5, 6, and 7, we will be covering this formula. By the end, you should be able to write your video sales letter quickly because most of the work will already have been done in the previous videos.





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